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The challenge was to make Boost the energy drink of choice for a new consumer sector, pushing the brand into new and exciting areas. The brief included the selection of consumer sector,

re-design of product packaging, and promotion of the new
Boost product. Boost’s key message is that drinking Boost is a
‘no brainer’, thanks to the value, taste and energy performance.

 

YCN - Boost
YCN - Boost YCN - Boost
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© Laura Hall 2012 - 2013